How To Get Massive Traffic From Pinterest: From 0 – 24,000+Visitors
Prior to starting on Pinterest I would always hear the stories of other bloggers achieving great traffic from Pinterest (see our account here). It was one of those things you heard about but didn’t think would ever really happen to you, as while I heard advice on how to get traffic from Pinterest, I hadn’t looked into it too much.
Firstly I’m going to be honest in saying that I believe some part of getting massive traffic from Pinterest is due to luck or the actions of others. To be successful you need to have people share your pins, you can optimize the pin as much as you want but if no one shares it then it won’t go anywhere. Of course you can only control whether or not a person will choose to re-pin to a very limited extent, the rest is up to chance.
Regardless of this there are various factors that can contribute to increasing your traffic on Pinterest, some on-page and some off-page. So while I can’t guarantee following these tips will give you the same increase of Pinterest traffic, I can assure you that they will help you increase your referrals at some level.
Please note: This article was originally written over a year ago on an earlier blogging site I created (and since deleted). Our traffic from Pinterest has dropped a little since article was first written but it’s still our number one referrer.
How to get traffic from Pinterest: 6 Important Tips
1. Get On Pin Boards With A Higher Re-pin Average.
While the advice out there is very clear on joining group boards, a lot of the boards out there aren’t worth your time. If each picture is getting on average anywhere between 0-5 re-pins I wouldn’t bother. Join these smaller boards in the beginning but seek out more influential boards and dump the lower performing ones later on. Sure you could still pin to the less effective boards once you’ve moved up but I think it’s more important to start using your time efficiently, because your time is a limited resource.
Getting on a more influential board isn’t always easy but trust me it’s worth it. Don’t be afraid to approach bigger bloggers or companies that have group boards, the worse they’re going to do is say no (or not reply). We didn’t have a great success rate, actually we only got one reply, but one yes is all you need to begin with.
Timing is also important, we asked at just the right time in just the right way to get on one of our group boards which closed its doors to contributors just days later. If we had put off asking or had not already had impressive photos on our board to show to them we would have missed the opportunity.
In mentioning that we asked in just the right way I can tell you that sometimes you’ll need to go above and beyond simply asking to be added to the board. Find an example of your worthiness of joining; perhaps you take good pictures, pin content that isn’t yours regularly, or you already pin for another notable board which shows you won’t be spammy.
The bigger Pinterest accounts must get people asking to join the group board constantly so you’ve got to stand out and show your worth. Joining high performance group boards is one of the more effective ways of getting traffic from Pinterest.
2. Spend A Small Amount Of Time Each Morning Re-pinning
I try my hardest to spend 10 minutes a day re-pinning the best content I can find on Pinterest. I like to think being active increases the chances of my pins being shown to others, as well as giving me the chance to check out and promote my followers pins. It also means I’m curating content more frequently which gives my followers a better chance of seeing content from me and not forgetting about our account in general.
Of course this can’t be proven but I know a lot of other bloggers who have been successful on the platform do the same thing, so it seems to be effective in getting more traffic from Pinterest.
3. To Text Or Not To Text?
While it seems pretty clear that adding a title to an image increases click-throughs it also makes the picture sparkle that little bit less. We try to have a mixture of text vs non text images for our followers to re-pin, and very rarely re-pin images with text to the group boards we belong to.
Before I launch further into this point I must state that the niche for this particular blog is travel however the tips can be crossed over to other genres of blogs with a little extra thinking.
In deciding upon this strategy I thought about what type of travel pins I re-pin on the platform on my personal account and less than 5% had text on them. I rarely pin travel or style images on Pinterest that have a text overlay because most of the time I just want to see the pretty pictures. However if I were to re-pin a recipe I wouldn’t have a preference towards a text vs non-text based information because I’m seeking information on that recipe.
From this I decided that I would prefer to create 75% text-less images on articles about personal travel stories, but when solving a travel problem it was important to include text on the pictures that were to be pinned to Pinterest. Therefore my advice would be that “inspirational” or “pretty” images are best on their own, while posts that solve a problem do best with text.
So for example in a travelogue type article I will post say three non-text vertical images as well as one vertical image with text at the bottom. I mix these in with horizontal images (which I feel look best on my blog).
This gives readers a variety of images to choose from as I suspect many may also prefer the standard non-text images, but I also include the text based pin as an option just in case.
While many say text based images get a higher click through percentage, I find that my non-text images get pinned 10x as more as the majority of my “helpful” pins which leads to more click throughs anyway. Besides a Pinterest account with mostly text based images just looks spammy in the travel genre. Besides if you verify your pins the title of the article pops up under the pin anyway.
However on a post that solves a problem (such as Best entry level DSLR cameras to buy) it’s a different story. I don’t worry too much about including non-text vertical images but I will have the text based pin located at the bottom of the post.
Having text on these images immediately explains to pinners what problem the article will solve for them which gives the image a better chance for re-pins and the article future visits.
With articles that solve a need the pictures used will often be less pretty anyway and won’t necessarily seem relevant to the article – for instance seeing a picture of a pretty meadow from a travel insurance article won’t let the pinner know that the article is about travel insurance without text.
4. Join a Pinterest Networking Group
On Facebook we joined the Pinterest for Travel Bloggers group early on which is a reciprocal pinning group. We had a bit of success with this and many others in the group claimed that it boosted their referral traffic from Pinterest decently.
Please keep in mind that you must reciprocate and realize that this also takes time. For us as beginners it was 100% worth the time to join these daily threads to increase our re-pin totals and get our articles in front of potential new readers. We rarely participate in these threads now, simply because we don’t have the time but they definitely do help to get more traffic from Pinterest in the beginning.
5. Pin vertical images
If you go to Pinterest right now have a look at how rectangle images look compared to vertical images, not too great hey?
Vertical images look better on Pinterest and will help your pins stand out as they take up more space on the screen. However that doesn’t mean you have to change every single photo on your blog posts to a vertical crop, but make sure you add at least one vertical photo in.
6. Follow or comment on pictures of targeted pinners
While you don’t need a lot of followers for success on Pinterest it certainly won’t hurt your chances. I follow and comment on pins/ pinners that are relevant to my niche to build my following and increase the visibility of my pins. When you follow someone they’ll receive a notification and may check out your account and follow you back if they like your pins.
If you don’t want to follow other users instead leave thoughtful comments on pins that you find appealing or that are high performing. You could leave likes but I feel that likes are easily over looked; comments on the other hand make you more visible to the pinner and to others who happen to see that pin.
How To Get Traffic From Pinterest: Summary
Those are six of the factors that have increased our traffic from Pinterest from 0 to 24,000+ every month. I should note that we began Pinterest promotion in May so it’s not something that has happened overnight for us. It can take a little bit of work in the beginning to increase Pinterest traffic but over time the traffic will gradually become passive for past pins and articles.
One key point to any social media related traffic is to continuously be trying new things to test out what works and what doesn’t work. Keep track of what is working for you and try to find ways to amplify your results.
I hope these tips help for those of you who are new to Pinterest marketing and if something doesn’t make sense don’t be scared to ask me in the comments below. You can also follow my social media and blogging board to keep up with more helpful tips such as this article on how to get traffic from Pinterest.
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